Are you tired of losing money on Facebook ads?
These are steps to get the best out of your Facebook ads.
3. Track your sales.
Social engagements and clicks are important but what you should really be looking for, is the amount of sales you make from your ads.
If you are getting a lot of clicks, it is easy to get false expectation that your ad is working.
It doesn’t matter if you’re getting a ton of shares and clicks. If you are not getting sales, something is wrong, maybe your ad or your landing page or maybe you did your demographics wrong. But whatever the situation be, you need to pause the campaign and figure out what’s going on.
Now, I am not saying that the clicks and social engagements aren’t important. They are important, but you should always be tracking sales first and then any other vanity metrics.