CULTURE & LIFESTYLE: YES, YOU CAN RENT A PORSCHE! AND OTHER INNOVATIVE STRATEGIES AS REVEALED BY CEO OF PORSCHE CANADA
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With the rapidly changing automotive market, a successful company always has to be at the forefront with winning strategies. Enter Marc Ouayon, the newly-minted CEO of Porsche Canada. In this one-on-one exclusive chat, he reveals how Porsche is continuing to be at the forefront of the hybrid revolution with their gorgeous, fully-electric Taycan, combining the digital and physical experiences when it comes to car shopping and finding ways in bringing Porsche into the life of the auto lover in both big cities and small (including being able to rent one for your roadtrip!).